CowParade New England MOOves the needle

Winter 2023
By Kayla McMahon
Photography by Debbie Gravina

The cows of CowParade New England presented by Herb Chambers are MOOving to new pastures after a successful, summer-long event celebrating the Jimmy Fund’s 75th anniversary with the Greater Boston community.

CowParade New England featured 75 one-of-a-kind cow sculptures, which were painted and transformed by a range of talented New England artists, who applied their talents to support The Dana-Farber Campaign and accelerate the Institute’s mission to defy cancer. Many of these sculptures were created at VDA, Inc., in Somerville, Mass., before being placed on public display throughout the city from late June through early September. Cows were brought to their pastures throughout the Boston Common, Faneuil Hall, the Financial District, and the Kenmore/Fenway area thanks to generous CowParade New England pasture sponsors Ace Ticket, Coca-Cola Beverages Northeast, fairlife Milk, and Jordan’s Furniture.

Boston-area residents, tourists, Jimmy Fund supporters, and their pets grazed through the pastures and shared photos with these beautiful bovines on social media throughout the summer. This MOOvement invited all members of the community to work together to raise the critical funds that provide Dana-Farber patients, and their families, with hope for a cancer-free future.

Jimmy Fund supporters also had the unique opportunity to secure a piece of the 75th anniversary celebrations by purchasing a cow for their home, office, or community, or by bidding in the online auction in August. Those purchases, along with donations from grassroots supporters, raised over $1.1 million to support the lifesaving research and care at Dana-Farber Cancer Institute. Dana-Farber will continue to lead the herd and change the future of cancer, thanks to the unwavering support from the Jimmy Fund community.

See all 75 cows and learn about the artists.