Please note that some translations using Google Translate may not be accurately represented and downloaded documents cannot be translated. Dana-Farber and the Jimmy Fund assume no liability for inaccuracies that may result from using this third-party tool, which is for website translation.
Please note that some translations using Google Translate may not be accurately represented and downloaded documents cannot be translated. Dana-Farber and the Jimmy Fund assume no liability for inaccuracies that may result from using this third-party tool, which is for website translation.

OOFOS steps up for breast cancer research

OOFOS Logo

Spring 2024
By Colleen Sullivan

In fiscal year 2023, active recovery footwear brand OOFOS donated $626,000 to Dana-Farber Cancer Institute through their Project Pink initiative, a special program that supports breast cancer research by donating a percentage of online sales to the Institute.

Project Pink was inspired by Duncan Finigan, the former brand leader and marketing director of OOFOS. Finigan was diagnosed with stage IV breast cancer in 2014, and the initiative launched a year later in 2015. Though Finigan passed away in 2019, OOFOS continues Project Pink to honor her legacy and continue spurring progress in breast cancer treatments at Dana-Farber.

“We are so grateful to OOFOS and their customers for their partnership over the years, which is making a real difference in the lives of patients and their families,” said Sara Tolaney, MD, MPH, chief of the Division of Breast Oncology in the Susan F. Smith Center for Women’s Cancers at Dana-Farber, and an important partner of Project Pink. “Thanks to this support, we have been able to advance new treatments and deepen our understanding of the mechanisms that drive breast cancer and metastasis.”

“Duncan continues to inspire us every day, and we are just getting started.”

Lou Panaccione, OOFOS

In addition to money raised from online sales, OOFOS also donates pairs of recovery shoes to the Institute, as well as every year giving a pair to each runner on the Dana-Farber Marathon Challenge team—all in honor of Finigan, an avid runner. And in 2023, OOFOS sponsored two cows in the CowParade New England presented by Herb Chambers, a summer-long event to help celebrate the Jimmy Fund’s 75th anniversary.

“When we started Project Pink, we wanted to do anything we could to help Duncan, so in many ways, the cause chose us,” said Lou Panaccione, CEO and co-founder of OOFOS. “What has grown from that show of support for Duncan is a remarkable, year-round partnership with Dana-Farber through which we have donated more than $3.6 million. Duncan continues to inspire us every day, and we are just getting started.”

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