By Robbie Merritt
For more than 70 years, Showcase Cinemas has helped Dana-Farber Cancer Institute and the Jimmy Fund defy cancer through the magic of the movies. What started in 1949 as an in-theater canister collection drive has evolved into the “Round Up for Good” program, which allows moviegoers to round up to the nearest dollar when purchasing tickets or concessions. In 2023, the program raised more than $100,000 to support Dana-Farber and the Jimmy Fund’s lifesaving mission.
“In 75 years, we’ve seen incredible developments in cancer research and care thanks to the Jimmy Fund.”Rebecca Stein, National Amusements
Showcase has always been committed to helping fund cancer research and care at Dana-Farber. Its parent company, National Amusements, was part of the Variety Club of New England, a charitable organization formed by members of the entertainment community that participated in the very first Jimmy Fund Theatre Collections as well as sponsored the original 1948 radio broadcast that helped launch the Jimmy Fund as we know it.
“We’re proud to have supported Dana-Farber and the Jimmy Fund across seven decades of partnership,” says Rebecca Stein, vice president of studio relations and U.S. marketing at National Amusements. “In 75 years, we’ve seen incredible developments in cancer research and care thanks to the Jimmy Fund, and we look forward to being part of many more years of progress through the theater collections program.”